• We believe that sound plays a critical role in any movie production and deserves the same attention as photography.
• We believe that sound communicates most of the story and emotional impact.
• We believe that effective sound planning starts in preproduction.
• We believe that movie productions should have a Director of Audiography to manage and quality control the Sound Department from preproduction to postproduction.
• We believe the Director, Director of Audiography, Director of Photography and Art Director should work as a closely collaborative management team.
• We believe that to acquire high-quality sound, the Sound Department needs the cooperation of every department key and every production team member.
• We believe that to communicate the importance of high-quality sound to a production team, the Sound Department needs the active support of the Directors and Producers.

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